The Lean Canvas is a business modeling tool created to help deconstruct a startup idea into its key and most risky assumptions. Deeply influenced by the lean startup methodology, the Lean Canvas servers as a tactical plan to guide entrepreneurs navigate their way from ideation to building a successful startup. The methodology has been developed by Ash Maurya, as an adaptation of Alexander Osterwalder’s Business Model Canvas – the most used modeling canvas in the world.
Business plans take too long to write, are seldom updated, and almost never read by others. When you're going really fast and under conditions of extreme uncertainty, you need dynamic models, not static plans. The Lean Canvas replaces long and boring business plans with a 1-page business model that takes 20 minutes to create and gets read.